C L I E N T
MagazineLuiza
R O L E
Branding, Art Direction
A G E N C Y
Ogilvy Brasil
MagazineLuiza
R O L E
Branding, Art Direction
A G E N C Y
Ogilvy Brasil
Caravana Parceiro Magalu was a traveling business and trade fair that toured Brazil with the objective of bringing small and aspiring business owners to the world of e-commerce. Luiza Helena Trajano herself hosted most of the events, speaking at lectures and helping out new entrepreneurs as the "godmother" of their businesses. I was responsible for creating the brand identity of the entire event, as well as designing the billboards, print ads, social media posts, etc.
